Too much video marketing content goes online to die.
It can be incredibly disheartening when your amazing videos go online only to be seen by a handful of people.
Why does this happen? It can be several reasons ranging from poor execution of the marketing strategy, to the video being doomed from the start because on failures in the conception phase.
No matter the reason, as industry professionals it is our responsibility to not only create amazing content, but to also create that content with clear purpose and strategic planning.
This is why Giggle Chicken exists.
Good video production is about fully understanding your needs, and being honest about how we can meet those needs.
At Giggle Chicken, we put people first. All people. You. Our creative talent. Your audience. And a big part of that is ensuring that nobody is wasting their time or money on a project that is doomed to fail.
We take the time to understand exactly what you need, and why you need it, and we're honest about whether video will be able to meet your needs.
What this looks like;
- We get to know your audience
- We understand your goals
- We come up with video solutions that will achieve those goals
- We figure out the best distribution platform for that content
- We advise on how to best optimise the content for performance on those platforms
- We identify which analysis metrics you can use to measure success
- and finally, we plan, produce and execute the final production.
We do all of this because we want your content to be seen just as much as you do.
"If you fail to plan, you are planning to fail."Benjamin Franklin
"To begin with the end in mind means to start with a clear understanding of your destination."Stephen R. Covey